 Cadillac STS (S5S) ProductionThis is my personal STS, It still retains a very strong, sporty presence. I believe "clean" styling lasts longer than overly busy styling. This model was designed in 1993 and still looks reasonably fresh today. It was one of the first Cadillacs to include high intensity discharge (HID) projector headlamps as an option. |  Cadillac STS (S5S) ProductionThis view shows what an accomplishment we managed to achieve having been handed a very "challenged" architecture that could not exceed 5 meters for global distribution. The "G" platform had an excessively long nose and extremely short rear deck, it required a lot of magic to make this package work. To reduce interior noise, the Seville used 5mm-thick door glass and doors sealed with triple rubber seals. |  Cadillac STS (S5S) ProductionThe rear of the STS is all my design, although the backlight was influenced by the previous model, the rest of the rear end was a fresh approach for Cadillac, we wanted to send a global message that the STS could fit in with the worlds finest luxury cars and I feel we accomplished it. |
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 Cadillac STS (S5S) ProductionThe clean rear end graphics on the STS incorporated full width panels that were more expensive to produce, but also created a high quality appearance as there were visually tight tolerances molded in.
I incorporated the wreath & crest logo into the full width CHMSL as well as a built in spoiler into the aluminum deck lid. We spent many hours in the wind tunnel maximizing the aerodynamics of the entire vehicle an achieved a coefficient of 0.31. |  Cadillac STS SketchThis sketch shows some key elements that we were trying to achieve: long, low cowl, with softer, more tactile surfaces that were influenced by the Lexus LS 400 and MBZ 300 which were our direct competition at that time. Some of the styling cues also made their way into the next Deville DTS that was built on a slightly lengthened "G" platform (note the longer, softer rear end of the car). |  Cadillac Seville STSThis was my first 3D styling proposal for the STS in the form of a scale model prepared for a Cadillac owners clinic in California. In retrospect it is lacking in Cadillac brand identity and surfacing and having just arrived from the Chevy styling studio, it would've made a nicer Malibu or some other Chevy product. We were trying to evolve Cadillac for a younger, hipper audience from an average of 63 years to 54 years old. The STS was a key product that helped the brand achieve this. |
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