ShoesTV's Katie Colton interviews Joe Ponce about his design process for high fashion footwear.

A photo shoot capturing a new line of fashion forward footwear by designer: Joe Ponce with model/actresses: Fernanda Romero & Elizabeth Sandy.

Follow the development process of the Mercury MC4 4-door coupe', an innovative car that debuted at the 1997 North American International Auto Show (NAIAS),

An LA photoshoot by Joe Ponce with photographer: Alexander LeKing, Models Day one: Fernanda Romero, Kiersten Hall, Day 2: Shannon Pryor, Danielle Harrington, Videographer: Pabloe Hernandez, Event coordinator: Janis Ponce

A test photo shoot in Broad Beach, Malibu, California with model/actress: Elizabeth Sandy. Shot by Christian Holzknecht, Crative DIrector: Joe Ponce, Videographer: Pablo Hernandez, Hair: Anton David, Makeup: Ronni Winston, Styling: Kim Alfaro, Event coordinatot: Janis Ponce. Many thanks to all!

Out first Velvet Angels photo shoot with model/actress Fernanda Romero directed by Joe Ponce.

A short interview behind the philosophy of the Velvet Angels fashion brand founded by Joe Ponce

A short Shoes TV debut of the new Ashley style by Ponce Collection SS'11.